The Communications Director will oversee the development and execution of a comprehensive marketing communications strategy focused on enhancing the Chamber’s reputation as the preeminent voice of the business community. This role involves overseeing all external communications and marketing to include media relations, advertising, social media, digital marketing, and content creation. The ideal candidate will be a strategic thinker and strong leader with excellent communications, brand marketing, and project management skills. The Director will manage the Communications Coordinator, ensuring all communications align with the organization’s mission, vision, and tone of voice. 

The ideal candidate has excellent organizational, communication, and leadership skills, and must be detail-oriented and tech-savvy with a high degree of proficiency with graphic design software, social media, email automation, and analytics tools. 

Responsibilities

• Lead, manage, and mentor Communications Coordinator and work effectively with the entire Chamber team pitching in to help with whatever is needed to ensure the Chamber’s success.
• Develop and implement a comprehensive communications strategy aligned with the Chamber’s objectives.
• Define key messages, target audiences, and communication channels to drive brand awareness, lead generation, and member retention.
• Ensure consistent brand messaging across all communication platforms.
• Develop and maintain strong relationships with key media outlets, journalists, and influencers to secure positive media coverage.
• Lead public relations efforts, including pitching stories to media, writing media alerts and news releases, coordinating media interviews, forging media partnerships and handling crisis communications.
• Monitor media coverage and industry trends to adjust strategies as needed.
• Lead content strategy and development, including creating, reviewing, and approving all communications and marketing materials to include brochures, newsletters, eblasts, videos, podcasts, invitations, posters, displays, speeches, and more.
• Ensure content is consistent with the Chamber’s brand, voice, and style guidelines.
• Plan and execute the digital marketing strategy, including email marketing, social media campaigns, and website content. Publish communications in a timely manner with a goal of executing within 24-48 hours of events.
• Plan, execute, invoice and track all marketing communications requested by members to include sponsored eblasts, social media posts, newsletter ads and more.
• Measure the effectiveness of communication campaigns and report on the ROI with a focus on continuous improvement.
• Collaborate with Events team to ensure all communications promote the goals of our events and align with broader communications goals.
• Coordinate with all the Vice Presidents to ensure messaging aligns with our program and policy goals.
• Serve as account manager for several key accounts and sell sponsorships for events.

Requirements

• Bachelor’s degree in Journalism, Public Relations, Communications, or Marketing
• 3–5 years of experience in Public Relations, Communications or Marketing, preferably with a nonprofit organization
• Creative, strategic thinker with experience planning and executing marketing and communications strategic plans that generate results
• Excellent writing and editing skills with outstanding attention to detail and ability to craft compelling narratives
• Strong organizational and project management skills with proven ability to work in a fast-paced environment and meet deadlines
• Proficiency with Microsoft Office Suite (Outlook, PowerPoint, Excel, and Word)
• Prefer experience with graphic design software (Canva and Adobe Suite), digital marketing tools, and social media platforms